It was founded in May 2015[3] by IIT Kharagpur graduates Sachin Jaiswal, Keshav Prawasi, Shishir Modi, and Nitin Babel.

The Niki android app was launched for a limited beta in June 2015,[4] then released for public during YourStory's TechSparks 2015, and is a Tech30 company.

[clarification needed] The company raised an undisclosed amount in seed funding[5] from Unilazer Ventures,[6] a Mumbai-based VC firm founded by Ronnie Screwvala, in October 2015.

[9] The product is an artificial intelligence-powered chatbot which works as an intelligent personal assistant, named Niki.

Niki understands how users chat in India,[11] deciphers the words, in the context of product/services that they would like to purchase, and comes up with apt recommendations.