As early as 1960, they started licensing their patterns to upscale boutiques such as Chez Ninon in New York City and Betty Clemo in Hong Kong for 'line-to-line' reproduction.

[3] In the early 1960s, a couturier from Melbourne Australia, Elvie Hill, secured a contract to reproduce Nina Ricci for the local Australian market.

[6] Crahay left Ricci in 1963 to go to Lanvin, and was immediately replaced by Gerard Pipart, who had worked at Balmain, Fath and Jean Patou prior to his new job.

[11] While his role would also involve providing creative input on the beauty side of the business, his primary task was the injection of a dose of excitement, youth and energy into the somewhat dormant fashion and accessories lines.

He made a sudden redesign in early 2006, and then in September announced that Brussels-born designer Olivier Theyskens of Rochas would take over the role as head of the label.

During a 2013 fashion show, Ricci designs were targeted by bare-breasted Femen protesters, who grabbed model Hollie-May Saker.

[19] Nina Ricci's most famous perfume, L'Air du Temps, created in France in 1948, translates roughly from a French expression as "the current trend".

It captures the passion, love, and elegance of an emerging generation Maria and Robert Ricci headed.

Robert worked with master perfumer Francis Fabron to create a scent with as much elegance as Madame Maria Ricci's clothes.