The division focuses on developing and producing video games, mobile apps, and other related entertainment software for the company.

The division was created on September 16, 2015, after the consolidation of two of Nintendo's former software divisions, Entertainment Analysis & Development (EAD) and Software Planning & Development (SPD), as part of a company-wide organizational restructure under Nintendo's newly appointed president, Tatsumi Kimishima.

[1][2][3] The division assumed both of its predecessors' roles, focusing on the development of games and software for Nintendo platforms and mobile devices; it also manages and licenses the company's various intellectual properties, alongside producing and supervising development for external studios.

Shinya Takahashi, former general manager of Nintendo SPD,[4] has the same title in EPD, with Yoshiaki Koizumi, Katsuya Eguchi, Eiji Aonuma, and Hisashi Nogami as deputy general managers, and, Kensuke Tanabe, Yoshio Sakamoto and Takashi Tezuka as senior officers.

[6][7][8][9] Mainly located in Kyoto, the Nintendo division works similarly to its two predecessors before the merger and is divided into many groups.