Although valued by their boss Ko Wai-ting (Stephen Au), product designer Alex Mo (Ruco Chan) and marketing officer Steve Man (Louis Yuen) of GOALTECH Scientific, Ltd. despise their department's general manager Violet Che (Florence Kwok), who is preventing them from getting a promotion.

Enumerating the "ten sins" of Violet, Alex and Steve secretly start a business with their Indian friend Interpal (Gill Mohindepaul Singh).

As Alex and Steve's positions climb higher, they begin to exert similar pressure on their subordinates, also committing the "ten sins."

TVB released news to the media of the drama's development after announcing the signing of Ruco Chan in January 2012, who subsequently had to turn down a role in The Confidant.

A blessing ceremony was held on 15 February[2] A witty chief product designer for GOALTECH who is manipulated into losing his promotion.