[1] In 1942, he joined the United States Navy where he served during World War II on a minesweeper as a lieutenant; he was awarded a Bronze Star.
[3] The tenets were summed up in one word: P-E-O-P-L-E: Put people in the sell; Excitingly different look and sound; Open the way through the heart-not the head; Put in an important reason why; Living visuals people will talk about; Eliminate any non-preemptive selling proposition.
[4] The firm won many major clients including Colgate-Palmolive, Revlon, Ronson, Chanel, Liggett & Myers, and Olin Corporation.
[1] In 1956, the firm won the U.S. Democratic National Committee account and its presidential candidate Adlai Stevenson, going head-to-head with its rival Batten, Barton, Durstine & Osborn.
[1] They had homes in Woodstock, Vermont, in Fairfield, Connecticut, in the Cotswolds of England, and in Key Largo, Florida.