Milton H. Biow

[2] It quickly grew to become one of the largest advertising agencies in the United States topping $50 million in revenues at its highest winning major accounts such as Anacin, Pepsi‐Cola, Eversharp, Ruppert beer, Schenley whisky and Lady Esther cosmetics.

[2] Biow's agency was credited as the first to develop a national advertising campaign that used short and catchy advertising slogans on radio and television (such as "Bulova Watch Time" and Johnny's "Call for Philip Morris").

[2][3] He was also responsible for bringing The Lucy–Desi Comedy Hour to television and the Take It or Leave It to the radio (which later became The $64,000 Question).

[2] In 1934, he purchased WBBR with Arde Bulova and changed the call letters to WNEW, for "the NEWest thing in radio".

[5] In 1964, Biow wrote Butting In: An Adman Speaks Out which told the story of his time in advertising.