Norman Wilson (graphic designer)

Norman Wilson (1931-1991) was a notable English commercial graphic designer, working in Manchester between 1960 and 1985.

He is known for his innovative combination of striking imagery with the manipulation of letterforms, and was described by designer and entrepreneur Edward Pond as 'a typographer in the true sense of the word".

[2] His best-known work was a corporate identity for the National Bus Company (NBC), applied to coaches and buses throughout England and Wales; and corporate design and branding for chemicals companies including Croda International and Geigy, and restaurant chain UCP.

Wilson described his approach to design in a series of articles for NBC staff, arguing that "design, unlike art, is not a means of self expression, but an attempt to solve a pre-determined problem in visual terms”.

[7] He was a visiting lecturer at the Manchester and Bolton Schools of Arts, teaching a combination of design and commercial processes.

Norman Wilson's corporate identity for the National Bus Company, applied to the trademark National 'white coach', and to an Eastern Counties local bus.
Norman Wilson was responsible for the design of the corporate identity and liveries of the National Bus Company
Norman Wilson's National Bus Company symbol, an italicised 'N' in red, and its shadow in blue, formed into an arrow.