North to Shore Festival

[4][5][6][7] In announcing the festival, inaugurated in 2023, Governor Phil Murphy stated that the event was inspired by SXSW in Texas and intended to showcase the vibrant arts scene and inclusive cultural environment in New Jersey.

[8][9][10][11][12][13] Due to the density of its population, its location between two major metropolitan cities drawing touring acts, its reputation as an artist-friendly cultural environment and its long history as a summer beach resort for the middle and working class, New Jersey historically had has a relatively large number of entertainment venues, and has continued to invest heavily in the performing arts in the present.

During the festival planning process, organizers asked local creators to submit ideas for events.

The festival sought "local producers or presenters of music, comedy, dance, theater or visual art in Atlantic City, Asbury Park or Newark."

& Rakim, Brian Fallon of Gaslight Anthem, Gavin DeGraw, Jay Wheeler, Low Cut Connie, Marisa Monte, Remember Jones, The Smithereens and Southside Johnny.

Paramount Theatre at Asbury Park Convention Hall at nightfall with the Atlantic Ocean behind it
Asbury Park South , a 1920 painting by Jazz Age artist Florine Stettheimer depicting a summer crowd and sign for Enrico Caruso live. The artist is under a green parasol and her friends also appear. Artist Marcel Duchamp (in pink) is with actress Fania Marinoff . Carl Van Vechten stands upper left (black suit), Avery Hopwood (white suit) talks with a woman in yellow, and the Swiss painter Paul Thévanaz (red) bends over a camera. [ 16 ]
1930s Atlantic City promotional art by Edward Mason Eggleston
The Newark Museum of Art , founded in 1909
1925 pageant poster, Atlantic City
Atlantic City beach, looking north at Chelsea Avenue