Novo Selo Rok (Hungarian: Rókusújfalu) is a village in Međimurje County, Croatia.

[3] The history of the village began in 1681, during an epidemic of plague, which devastated the entire Međimurje region.

The faithful people fled to the protection of Saint Roch, building a chapel on the then deserted hill and naming it in his honour in 1686.

It was part of the Čakovec district (Hungarian: Csáktornyai járás) of Zala County in the Kingdom of Hungary.

There is a small train station in the western part of the village, on the railroad that connects Čakovec with Mursko Središće and Lendava.