Joy began creating content on TikTok and Instagram after losing access to a gender affirming surgery, at which time she advertised tarot readings and posted daily affirmations.
[1] She eventually shifted her online focus to makeup and beauty content.
[2][3] She posts "Get Ready With Me" videos, makeup and haircare tutorials, and personal experiences and community struggles as a transgender woman.
[5] In 2023, Joy was involved in the launch of the "Gender Euphoria: A Global Celebration" virtual event in honor of International Transgender Day of Visibility.
[8] In September 2023, she was recognized at Versace's Icons Dinner at the Rockefeller Center.