O'Reilly on Advertising (2005) was a popular show that was broadcast Saturday mornings on CBC Radio One, running from 11:30 – 12:00pm (half an hour later in Newfoundland).
Some of the topics covered in the series include branding, the effective use of tag-lines, the Lion Advertising Awards at Cannes, and Public Service messages.
It also examined why some advertising campaigns win or fail, how good copywriting can make a difference, and also trends in ad creativity.
[1] The program "explores the countless ways marketers permeate your life, from media, art, and language, to politics, religion, and fashion.
This new series takes a much wider view, looking at the history, methods, and impacts of "not just advertising – but the expanding world of marketing.