Each episode uses humour and numerous excerpts from historical radio broadcasts and commercials to make its point.
On December 24, 2010 the Age of Persuasion blog announced[1] that the CBC would be podcasting the show starting in January 2011.
The show's creators, Terry O'Reilly and Mike Tennant, have released a book: The Age of Persuasion: How Marketing Ate Our Culture, (Knopf Canada & Vintage Paperbacks).
[2] However, in December 2011, O'Reilly revealed that AoP would in fact be replaced at that time by a new series, Under the Influence, reflecting the shift of marketing from a "one-way conversation" to a "delicate dialogue".
Examples of six remarkable brands - including a media icon (Oprah Winfrey), a rock and roll band (The Beatles), an athlete (Muhammad Ali), a toy (Lego), a city (Las Vegas), and a large animal (polar bear).
/ Don't be a square / The only thing we have to fear is... / (clip) / And now, Terry O'Reilly and The Age of Persuasion / Oh, the humanity!
/ Don't leave home without it / Isn't that amazing?I'm not a doctor, but I play one on TV / It's the fishing invention of the century / This is only a test / It's Patrick, he took out life insurance / I'm not only the Hair Club president, I'm also a client / The only thing we have to fear is... / (clip) / And now, Terry O'Reilly and The Age of Persuasion / Takes a licking and keeps on ticking / He likes it!
Can!Hello, ladies / Tacos... fettuccine, linguine, martini, bikini / Wow, what's that aftershave you're wearing?
/ Cough suppressant as effective as codeine, but not narcotic / It'll keep your kids quiet for hours / Tonight's episode brought to you by / (clip) / And now, Terry O'Reilly and The Age of Persuasion / We are not afraid to get mavericky in there / Ha-ha-ha-haaa / Thank you for your support.
(Seasons 1–4) (Season 5) New York Festivals, World's Best Radio Programs & Promotions AOP Goes to the Movies Speed Bumps Grand Award: AOP Goes to the Movies New York Festivals, World's Best Radio Programs & Promotions The Happy Homemaker: How Advertising Invented the Housewife Luxury Advertising Grand Award: The Happy Homemaker: How Advertising Invented the Housewife