OMG (NewJeans song)

The lyrics, written by Dimberg, Gigi, and NewJeans member Hanni, were inspired by high school dramas and explore themes of young love, dedication, and one-sided affection.

It blends R&B, hip hop, and pop, featuring hip-hop percussion, trap rhythms, and a UK garage-inflected groove.

The song includes plucked staccato synth chords, skittering cowbells, and layered vocal harmonies and percussion.

Referencing Park Chan-wook's 2006 film I'm a Cyborg, But That's OK, the music video depicts the members with different mental illusions.

[1] On November 10, 2022, during Hybe Corporation's annual community press conference on YouTube, CEO Jiwon Park announced that NewJeans' first single album, OMG, would be released on January 2, 2023.

[6] "OMG" contains lyrics in both Korean and English that were written by group member Hanni, Gigi, and Ylva Dimberg.

[7] Hanni said that she was inspired by "high school teen dramas where the girls are at their lockers and they're talking about a guy they like" when writing the lyrics.

[13] "OMG" opens with plucked, staccato synth chords and progresses with skittering cowbells and anchoring percussion in the pre-chorus.

[14][15] Pitchfork's Joshua Minsoo Kim described "OMG" as a "soft, minimalist R&B" track,[12] while Beats Per Minute's JT Early described it as "bouncy synth-R&B".

[15] August Brown of the Los Angeles Times considered the song "Y2K-era pop/R&B",[17] whereas Rolling Stone deemed it a throwback to 1990s R&B with a "21st-century appeal" brought by the synths.

Writing for Pitchfork, Joshua Minsoo Kim said that the song "offers a sweet portrait of private longing".

[5] Throughout the video, the delusions of each member are revealed, with Danielle breaking the fourth wall and appearing to be the only one aware that they are K-pop singers.

[5] Each member's storyline reflects on how they ended up in the hospital, connecting visually to "Ditto" through shared uniforms and themes, suggesting a continuous narrative between the two videos.

This sparked speculation that the clip was targeting fans who had interpreted the group's previous hit, "Cookie," in various ways.

[60] Despite this, NewJeans member Hye-in mentioned in a radio interview that they were aware of the clip's meaning before filming but preferred to leave it open to viewers' interpretations.