[1][2] It was founded by Shannon and Rob Auton, and the ice cream is made in a factory in their blueberry orchard in Matakana.
[1] In 2012 OOB Organic started exporting to Australia, selling in 860 Woolworths stores.
[2] A 2015 survey of 1797 New Zealanders conducted by Canstar Blue found that OOB Organic is one of New Zealand's favourite ice cream brands, reaching around the same level of satisfaction as Tip Top and Rush Munro's.
[7] In 2016 OOB Organic and Lewis Road Creamery partnered to create a limited edition strawberry-flavoured milk.
[10] In 2018 OOB Organic started selling smoothie mixes in Australia.