[4] As part of Matariki celebrations the company launched a new limited-time product milk infused with Horopito.

[5] In 2016 Lewis Road Creamery partnered with OOB Organic to create a limited edition strawberry-flavoured milk.

[9] This shortage prompted local supermarkets and retailers to take extreme measures to secure stock and ensure fair purchasing.

In some cases, rationing was implemented so as to limit the purchase to two bottles per person, and security guards were hired to monitor shoppers and fridges containing chocolate milk.

[10][11] The shortage also resulted in the emergence of chocolate milk black markets, ranging from scalpers attempting to resell bottles on TradeMe at three to four times their original price to counterfeit chocolate milk production.