"[7] For example, in May through August 2016 its New York City flagship store was turned into an underwater experience creates with aquarium designer Justin Muir and glass sculptor Ivan Lee Mora, influenced by the French film Le Grand Bleu.

[11][12] In 2013 and 2014, Korean actress Jun Ji-hyun wore Gentle Monster lenses on My Love From the Star, and this greatly broadened the brand's exposure to a mainstream audience.

[6][18][19][4] Gentle Monster attained a factory with Italian manufacturers who previously worked for famous brands such as Ray-Ban early during its journey in Korea to produce high-quality eyewear.

A mobile game was developed in promotion of the collaboration, while pop-up stores were opened in five cities: Seoul, Los Angeles, Hong Kong, Singapore, and Shanghai.

An event app was developed for the collaboration which was available in mainland China, Taiwan, Hong Kong, South Korea, Dubai, Singapore, Japan, and the United States.

[25][26][27] Additional collaborations include, but are not limited to Overwatch 2, World of Warcraft, D’heygere, Moncler, Fendi, Alexander Wang, Tekken 8, and Maison Margiela.

[10] The brand's celebrity customers include Beyonce, Rihanna, Gigi Hadid, Travis Scott, Kendrick Lamar, Susan Sarandon, Tilda Swinton, Billie Eilish, Jennie Kim, Dua Lipa, Hailey Bieber, and Jaeha Oh.