Oliver Luke Cheshire (born 3 June 1988) is an English fashion designer, model and entrepreneur.

[3] Soon after, he gave up his drama studies for a career as a model and appeared in a campaign for Calvin Klein.

[4] Cheshire subsequently modelled for Jack Wills, Dolce & Gabbana, Versace, Orlebar Brown, Stella McCartney, Missoni, Hackett, Abercrombie & Fitch, Hollister Co., Vivienne Westwood, Gap Inc. and Marks and Spencer.

[5] Marks and Spencer reported a fifty per cent increase in the sale of men's swimwear while Cheshire was fronting their campaign.

[7][8] In 2019, Cheshire launched his menswear fashion label Ché, drawing inspiration from his 15 years in the industry.