Olympic emblem
The seal is inscribed with a stylised calligraphic rendition of the Chinese character 京 (jīng, meaning 'capital', from the name of the host city) in the form of a dancing figure.
The logo was based on the Inukshuk (stone landmark or cairn) built by Alvin Kanak for the Northwest Territories Pavilion at Expo 86 and donated to the City of Vancouver after the event.
The official emblem for the first Winter Youth Olympics was presented during the 2010 Winter Olympics at Austria House in Whistler, Canada, and it reflects the vibrant, youthful city in the heart of the Alps combined with its traditional and natural way of life, while it includes the Goldenes Dachl, a famous landmark of Innsbruck.
[9] The creative process that led to the eventual emblem contained ideas that featured many more traditional or artistic components.
One of the original emblem designs integrated Russian Khokhloma art, while another draft was more modern and contained physical representations of Russia.
[8] The design of the logo was presented in May 2011 and it commemorates Nanjing's rich history by incorporating the Gate of China and the features of some Jiangnan houses in the wording, while the various colors symbolize youths' energetic spirit and passion for sports and culture.
[10] Presented in November 2013, the logo of the 2016 Winter Youth Olympics was designed by for young students from Gjøvik University College and according to the Organising Committee it is a clear, neat and subtle emblem that embodies Norwegian ideals.
Further, the subcategories of these themes include: "youthful spirit, unity, excellence, achievement, inspiration, sustainability, celebration, and optimism".
[16] The official emblem of the 2018 Summer Youth Olympics to be held in Buenos Aires was presented in July 2015, three years before the games.
The emblem reflects the diversity of Buenos Aires and is inspired by the city’s vibrant colours, eclectic culture, iconic architecture and the many neighbourhoods that make up the Argentinian capital.
Each letter represents a famous landmark, including the Floralis Genérica, Space Tower, the Columbus Theatre, the National Library and the Obelisk.
A short video produced by the Buenos Aires Youth Olympic Games Organising Committee (BAYOGOC) shows what each letter on the emblem relates to.
The two candidate emblems were unveiled at the Sanremo Music Festival 2021 by former Italian Olympic gold medallists Federica Pellegrini and Alberto Tomba and are nicknamed "Dado" and "Futura".
Organizing committee chairman Casey Wasserman explained that the multitude of variations was intended to "showcase our community's collective creativity and celebrate the diversity that makes us strong", as the city "defies a singular identity".
Chief marketing officer Amy Gleeson stated that the emblem was designed to "foster a deeper connection with the audience who will be in their 20s and 30s when the games happen."
