Visitdallas is contracted by the City to attract conventions to the Dallas Convention Center and increase tourism to fill rooms at the Omni Dallas Hotel although serious doubts about its effectiveness were raised in January 2019 after the release of an audit.

On June 19, 2009, the Dallas City Council approved an ordinance to authorize the sale of $514 million in Build America Bonds to finance the construction of the hotel, which was built to generate revenue for the adjacent Kay Bailey Hutchison Convention Center.

The building is covered in more than 2,200 protective tubes, each of which houses three 3-foot-long LED fixtures.

[7] The LEDs are occasionally programmed to display dynamic lighting patterns - from a Jawbreaker maze to advertisements for the Dallas Cowboys.

[8] The hotel features several restaurants and bars along with a gift shop offering products from local artists.