Designed by Sanguinet & Staats of Fort Worth, the plan of the building is E-shaped with rounded corners featuring intricate stone and brick work.

Prior to the building's opening, most of Dallas retail traffic was centered several blocks to the west.

[4] In 1911 a 12-story addition was completed along Elm Street, generally matching the style of the original building.

This structure was used by Titche-Goettinger and was said to be the tallest building in the South occupied exclusively by a retail establishment.

The store became a fixture in downtown Dallas for several decades, and its lunch counter was the city's first to be integrated during the 1960s.

[8] Post Properties then leased the building from the city and converted the historic structure into 143 loft apartments, featuring hardwood floors and a rooftop sky terrace.