One Town One Product (OTOP) is a project begun in 1989 and supervised by the Small and Medium Enterprise Administration (SMEA) of the Ministry of Economic Affairs of the Republic of China (ROC) to promote products from the territories in the ROC jurisdiction.
This expert team was composed of specialists from design, financing, marketing working side by side with local companies to promote excellent products from Taiwan, especially ones that are blend of tradition and the unique art of Taiwan.
OTOP at the present time has regroups more than 100 companies around Taiwan, Pescadores, and Matsu Islands.
The OTOP project has strong support from the Taiwanese government on different levels – identifying the potential OTOP product, advising on design and production, packaging and design that can attract both local and international markets.
With the support of Small and Medium Enterprise Administration, many selected products have exhibited in OTOP centers and many fairs organized by SMEA to promote these quality products into domestic and international markets.