One Town, One Product (Philippines)

The initiative follows a similar undertaking by the Republic of China, which launched a One Town One Product in 1989 to promote companies in Taiwan.

[1] OTOP in the Philippines aims to promote goods and products of Filipino towns, cities, and regions, and provides funding for small businesses.

DBM dropped OTOP funding in spring 2011; however, current Filipino President Benigno 'Noynoy" Aquino has authorized its continuation.

[3] OTOP is a priority stimulus program for Micro and Small and Medium-scale enterprises (MSMEs) as government's customized intervention to drive inclusive local economic growth.

It enables localities and communities to determine, develop, support and promote culturally-rooted products or services where they can be the best at or best renowned for.