Xzibit stated "I started a label called Open Bar, being that I gotta take advantage of everything that's happening around me right now, I just feel like Likwit Crew never got our fair share in the market place.
So I'm gonna go ahead and we're going to develop them, and bring them into the circle, putting my family together, coming out correctly.
"[1] Following the moderately successful releases of Xzibit's first two albums, At the Speed of Life and 40 Dayz & 40 Nightz, Xzibit was granted his own label under Loud Records, which at the time received distribution from Epic Records.
Open Bar's first release was Xzibit's third studio album, Restless.
Among others, it featured Xzibit's protege and Open Bar's newest signee, rapper Defari.