[10] In May 2012 Optimizely announced that it had raised new funding from Battery Ventures, GV, and InterWest Partners.

[13] On April 17, 2014, Optimizely held its first Opticon user conference, where it announced the launch of its new mobile app A/B testing software.

The round was led by Andreessen Horowitz with participation from Benchmark and Bain Capital Ventures.

As part of the round, Scott Weiss general partner at Andreessen Horowitz joined Optimizely's board of directors.

As part of the round, Ilya Fushman of Index joined Optimizely's board of directors.

[22][23] In September 2016, the company released Optimizely X, with expanded solutions for web experimentation, personalization, recommendations, mobile, full stack, and OTT.