The boycott was prompted by the Mondelez company's decision to close its American factories and move production to Mexico.
[1] In 2014, Mondelez generated more than $34 billion in revenue and [2] CEO Irene Rosenfeld received $21 million a year in compensation.
Mondelez decided not to make $120 million in upgrades to their Chicago facility and announced that half of the 1,200 workers at the factory would be laid off.
[2] In Chicago, veteran activist Marilyn Katz drew attention to the boycott by writing that she was going to stop "dunking".
[7] In August 2015, Presidential candidate Donald Trump announced his support for the boycott, expressing his disappointment because Mondelez was an "American company" and promising never to eat another Oreo.