The bricks used in the facade were specially made in California and are progressively lighter in color from bottom to top.

[3] A neon sign located on the north side that advertised the 'Phoenix Titles & Trust Co' was a prominent feature for many years.

[6] The building was listed on the National Register of Historic Places on September 4, 1985, as part of the Phoenix Commercial MRA (multiple resource area).

[7] First Interstate Bancorp, later bought out by Wells Fargo, was the main tenant for many years during which time vacancy in the building increased substantially.

BRE Properties, a San Francisco real estate company, purchased the building and had plans to turn it into 90 multifamily luxury apartments.

A marketing campaign was initiated in August 2002, and a sales office in the building was opened offering 90 loft condominiums ranging in size from 700 to 1800 square feet.

[13] Though the actual renovations began in 2002, the majority of work commenced during the summer of 2004 when the building was gutted and new central cooling and heating was installed.

Additionally, the lofts were framed, new plumbing and electrical was run and sidewalks along First Avenue and Adams Street were redone.