Many leagues with major television contracts establish elaborate rules regarding which games are broadcast in different regions (with local teams usually getting preference).
For viewers who prefer to see a game other than the one being locally broadcast in their designated market area, the out-of-market package provides additional options.
* NFL Sunday Ticket is exclusive to YouTube in the United States, but in other countries (most notably Canada) it is available more broadly, on several cable providers.
Internet sports packages are primarily marketed directly to consumers and not through cable or satellite providers.
Ironically, while the NFL charges money for radio feeds, it sells the Internet television rights to other networks that make those games available online for free, the opposite model of the other U.S cities major sports leagues.