[5] In 2019, OAM purchased a franchise spot in Activision-Blizzard's Call of Duty League, establishing Toronto Ultra.

The $500 million project is expected to be the home arena for their esports teams, as well as host mid-sized music concerts and other events.

[8] Shortly after OAM's announcement, an OWL spokesperson confirmed that Activision-Blizzard would be transitioning Overwatch esports away from the OWL's franchise system and into a new ecosystem as the result of two-thirds of the organizations (including OAM) voting to leave, also part of the agreement.

[9] On January 4, 2024, OverActive Media executed a letter of intent to acquire Spanish esports organizations Movistar Riders and KOI.

The deal also involves Movistar Riders' Founder Fernando Piquer and CEO Carlos Garcia-Acevedo taking on key roles within OverActive Media, and entering into service agreements with KOI co-founders Ibai Llanos and Gerard Piqué.