That is why our writers, singers, directors, musicians, and producers break formats when we build ideas and make them real for the curious.

PGLang is focused on using our experiences, and nurturing our many collaborators, to build stories that are equally accessible and engaging then fitting them within the best media.

[7]In a separate press release, Free clarified that PGLang "is not a record label, a movie studio, or a publishing house.

"[9] Free stressed the importance of branding PGLang correctly to allow the company to be ambiguous, which gives him and Lamar "more room to grow and experiment.

"[9] On January 13, 2021, PGLang launched an advertising campaign for fashion house Calvin Klein, with a series of seven short films written and directed by Free.

[16] On January 13, 2022, Deadline Hollywood reported that Lamar and Free were producing a comedy feature film through PGLang, in a partnership with South Park creators Matt Stone and Trey Parker, for Paramount Pictures.

[20] PGLang launched a footwear collaboration and advertising campaign for lifestyle brand Converse on May 2, 2022, which starred Leone and Selah Marley.

[29] PGLang partnered with Spotify and non-governmental organization Surf Ghana to open Vibrate Space, a community recording studio and music business program in Accra.