[4] It is the leading commercial variety in California, being well-suited for juicing with its soft seeds, high water content, and wine-like flavor.

The company employs a proprietary process in their own facilities to mechanically extract juice for various pomegranate-based products.

[9] In 2006, POM became the target of PETA for funding laboratory experiments on animals to promote health claims related to its pomegranate beverages.

[12][14] In September 2010, the Federal Trade Commission issued an administrative complaint against POM Wonderful saying it had made "false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer, and erectile dysfunction.

On May 22, 2012, Chief Administrative Law Judge Michael Chappell ruled after a hearing that the company's claims were deceptive[17] and issued a cease and desist order effective for 20 years.

[18]The greater weight of the persuasive expert testimony demonstrates that there is insufficient competent and reliable scientific evidence to substantiate claims that the Pom products treat, prevent or reduce the risk of erectile dysfunction or that they are clinically proven to do so.

[18]The May 22, 2012 Administrative Law Judge upheld two of POM's positions: (1) any FDA pre-approval requirement "would constitute unnecessary overreaching" and that (2) more stringent double-blind, randomized, placebo-controlled studies were not necessary.

[25][26] FTC Chairwoman Edith Ramirez agreed with the Supreme Court's decision by stating: "I am pleased that the POM Wonderful case has been brought to a successful conclusion.

"[30] Legal analysts anticipate several more years of litigation on issues not argued in the Supreme Court, such as cause and magnitude of financial or brand injury to POM Wonderful resulting from the Minute Maid product.