PRIM (watches)

The brand is now being used by the two Czech watches manufacturers (Elton hodinářská and MPM-Quality), which is subject to the long-standing lawsuits.

Elton hodinářská of Nové Město nad Metují manufactures luxury custom watches in the price from tens of thousands CZK and most of the parts (including the watch movements) are produced in the Czech Republic.

MPM Quality of Frýdek-Místek assemble its watches from imported parts from abroad, which sells at more affordable levels.

95% of the watches use Miyota movements, 4% Swiss (STP, Sellita, Ronda) and 3 models use Seagull (Tourbillon, Manager and Retro).

[7] Among users of Elton hodinářská watches are also Václav Klaus, Petr Čech and Alain Delon, as a gift of the Czech Government Office were received for example from Nicolas Sarkozy, Spanish royal couple, Angela Merkel, Barack Obama, Ferenc Gyurcsány, Robert Fico and Donald Tusk.

Prim caliber 50, with the older logotype created in 1956
Prim caliber 66, with the newer logotype (since 1969)
The Prim movement caliber 98.00 by Elton company