Paas (/ˈpɑːz/; trademarked as PAAS) is an American brand of Easter egg dye that is owned by Signature Brands, LLC.
The original Paas Easter egg dye was invented by American William Townley, the owner of a drug store in Newark, New Jersey, where he concocted recipes for home products.
Townley eventually renamed his business the Paas Dye Company.
[2] In 1901, according to a State of New Jersey inspection report, seven men and twenty women were employed in Townley's production facility at 60 Shipman Street in Newark.
Paas eventually became the largest manufacturer of Easter egg dyes, and Philip B. Townley succeeded his father as head of the company.