Pablo Henrique Costa Marçal (Portuguese pronunciation: [ˈpablu ẽj̃ˈʁiki ˈkɔstɐ maʁˈsaw]; born April 18, 1987) is a Brazilian businessman, politician, and digital influencer.

[5] He began to gain prominence in the mass media in 2022, when he led an expedition to Pico dos Marins — one of the highest peaks in the Serra da Mantiqueira — which required the rescue of firefighters due to the exposure of 32 people to life-threatening risks.

[8] On 15 September 2024, Marçal was hospitalised after being assaulted by fellow mayoral candidate José Luiz Datena with a metal chair during a televised debate on TV Cultura.

[18] On May 8, 2024, the Attorney General of the Union (AGU) took Marçal to court over false news spread about the military's actions in the floods in Rio Grande do Sul.

[19] On August 9, 2024, the Regional Electoral Court of São Paulo ordered Marçal to remove publications from social media that associated Guilherme Boulos, also a candidate for Mayor of the capital, with drug use.

The defense of the PSOL candidate stated that Pablo “invented and provided fake news during a debate on TV Bandeirantes and in posts published on social media in the early hours of the 8th or 9th of the same month”.

[20] On August 13, 2024, the Regional Electoral Court of São Paulo determined for the second time that Pablo Marçal, remove videos and posts against his opponent Guilherme Boulos from social networks.

[22] Pablo Marçal allegedly hid 22.000.000 Brazilian reais in the asset declaration he presented to the Superior Electoral Court (TSE) to run in the 2024 municipal elections.