[5] His sales techniques (which included free rounds of drinks for customers) were so good, that when publicans ran low on stock they would write to the distillery to reorder cases of "Paddy Flaherty's whiskey".
[6] In the 1920s and 1930s in Ireland, whiskey was sold in casks from the distillery to wholesalers, who would in turn sell it on to publicans.
[7] To prevent fluctuations in quality due to middlemen diluting their casks, Cork Distilleries Company decided to bottle their own whiskey known as Paddy, becoming one of the first to do so.
[8] In 2016, Pernod Ricard sold the Paddy brand to Sazerac, a privately held American firm for an undisclosed fee.
[9] Pernod Ricard stated that the sale was in order to "simplify" their portfolio, and allow for more targeted investment in their other Irish whiskey brands, such as Jameson and Powers.