[1] The main investors are Bulfeld, Sofia and construction company Comfort, Varna.

The infrastructure in the area is currently being upgraded by expanding of several boulevards and the metro system.

[2] The mall is located in a heavily populated part of the city, construction has since caused congestion to increase considerably in the immediate vicinity.

The mall is one of the biggest in the country and the whole Central and Eastern Europe.

[citation needed] Paradise Center has four zones in terms of interior design – the boulevard, the canyon, the terrace and the garden differentiating from each other with diverse concept and style.