It is one of the most typical Cycladic settlements as it is distinguished by its narrow cobbled paths, the old churches, the small shops and the houses in blue and white.
Parikia is today one of the most popular and busiest spots on the island, as its cafeterias and restaurants along the waterfront attract many visitors.
Parikia is also famous for its vivid nightlife, which makes it along with Naoussa village (on the northern side of the island) the two busiest tourist resorts of Paros.
Manto Mavrogenous, the heroine of the Greek War of Independence (1821–29), who originated from Mykonos died in Parikia.
On 26 September 2000 the ferry Express Samina collided with the Portes islets off the bay of Parikia, killing 82 of those on board.