According to a 2023 report, The 12 PRM Providers That Matter Most And How They Stack Up, by Forrester, the strongest performers are Salesforce, Zift Solutions, Magentrix, Impartner, ZINFI Technologies, Mindmatrix and 360insights.
The general purpose of a PRM is to enable vendors to better manage their partners through the introduction of reliable systems, automated processes, optimization tools, and procedures for interacting with them.
This helps vendors to streamline processes, as well as to collect and assess data about various stages of the partner sales funnel.
Partner relationship management tools available include:[examples needed] Gartner reports that PRM applications have mainly been adopted by companies in the hardware technology, software technology, telecommunication, and manufacturing industries.
[7] It's also grown steadily due to the recent trend towards a strategic partner-first approach at companies like Dell and others.