This has prompted the company to protest unfair practices which exclude it from retail venues as well as look abroad to new markets, especially in the United States.

[1][2] In the 1960s, Jíménez began using tetra paks and acquired its Northern plant from Canada Dry, along with a franchise to produce and market these products.

[2][3] In March 1982, the Mexican federal government decreed that all workers, including those in private companies, receive thirty percent wage increases because of the devaluation of the peso.

[2] During the strike, over 320 painters sided with the workers including Rufino Tamayo, David Alfaro Siqueiros, Francisco Toledo, Felipe Ehrenberg, Carolia Paniagua, José Chávez Morado, Alfredo Zalce, Guillermo Ceniceros and José Luis Cuevas as well as the Salón de la Plástica Mexicana and Taller de Gráfica Popular by donating artworks to auction off.

[7] Instead, the main union of the Universidad Nacional Autónoma de México provided the funds needed to obtain permits and service the machinery.

[2] The former owner, Jiménez, lost the legal right to use the name Pascual Boing but nonetheless was doing so from a plant in Aguascalientes until cooperative representative negotiated a deal.

At this point, then Mexico City mayor Andrés Manuel López Obrador, expropriated the land from Valdez to give to Pascual.

[8] Pascual does not see itself as a private, for-profit company; they claim that being worker-owned, they perform a social function and as such expropriation in their favor is for public benefit.

[9] Since their founding, they have received vocal and political support from the PRD, intellectuals, writers such as Elena Poniatowska, college students and those opposed to globalization .

[6][10] Despite its problems, the cooperative has grown, opening major processing plants in San Juan del Río, Querétaro in 1992, one in Tizayuca, Hidalgo in 2003 and another in Culiacán, Sinaloa in 2006.

[1] In the 2000s, it has also been working on markets in the United States and elsewhere, eyeing northern areas nearer the border such as Ciudad Acuña to facilitate export and in 2011 a freezing and bottling plant was begun in Anáhuac, Nuevo León .

[6] The organization of the cooperative consists of a General Assembly of founders and other partners, followed several boards including Corporate/Investment, Administration, Oversight and the Cultural Foundation.

[15] In 2003, the company partnered with the federal government to circulate information about the prevention or kidnapping of children which included announcements on Pascual Boing trucks and materials for schools.

[10][15] It is best known for its fruit flavored drinks such as guava, mango, tamarind, strawberry, apple, pineapple, soursop, grape, lime, grapefruit and peach under the Boing!

[1][15] The Tizayuca plant produces about a billion liters of juice a year and employs about 900 people, working at only sixty percent of capacity.

[13] In the center of the country, Pascual products are widely found in smaller grocery stores, restaurants and semi-fixed street stands, which account for about half of its sales.

[19] Pascual Boing began in small Hispanic groceries and is working to expand into major supermarkets but this has been difficult because it does not spend as much on marketing as other soft drink producers.

[13] Much of the push to develop foreign markets for Pascual Boing products has come from competition inside Mexico from multinational companies.

[17] Pascual Boing has accused makers such as Coca-Cola and Pepsi of monopolistic practices aimed at excluding the Mexican bottlers from retail venues such as small groceries, school cafeterias and public events.

[4] However, most of the donated paintings were not sold for various reasons ending with the obtaining of the needed money from the main union of the Universidad Nacional Autónoma de México.

The collection has been put on display various times such as in the Centro Cultural El Refugio in Tlaquepaque and Espacio del Arte of Televisa.