Not much later, Patrice also started producing shoes and apparel for basketball, running, cricket, athletics, cycling and leisure.

In 1929, he was one of the first to start sponsoring famous sportspeople – a strategy that would become the foundation for the brand’s exceptional growth.

Patrick’s “monobloc” mounting system made the footwear completely waterproof and shape retaining.

He helped to develop a line of Poulain junior and senior footwear and elevated the game through research and progressive adjustments to these shoes.

Anquetil was also known as “Monsieur Chrono”, a nickname he achieved by winning a lot of time trials.

He played on all four Danish Thomas Cup (men's international) teams between 1972 and 1982, two of which reached the championship rounds.

Starting his career in 1968, he starred in the English Pro League, where he ended as a coach in September 2008.

Nicknamed “Le Roi” (the king) for his ability and leadership, he is regarded as one of the greatest footballers of all time.

Platini won the Ballon d'Or three times, in 1983, 1984 and 1985, and ended sixth in the FIFA Player of the Century vote.

Laudrup moved to archrivals Real Madrid in 1994, with whom he won his fifth La Liga title in a row.

He later played for A.C. Milan, FC Bayern Munich, Bordeaux, Guingamp, JS Saint-Pierroise and US Cap-Ferret.

A heritage collection was launched that reproduced several models out of Patrick’s rich history in a limited edition.