In 1905 the bandstand was covered to form an enclosed pavilion and the following season the first ‘concert parties’ were performed.
[1] Compensation was granted by the Government for the repair of the pier and the theatre was ready for the start of the 1955 season.
[2] In 2001 a new partnership was formed between North Norfolk District Council and Openwide International to extend the season and increase economic growth for the pier and the town.
By 2004 the theatre was redeveloped to include; increasing the capacity to 510, adding a restaurant named Tides, a new shop Footprints and a new extended bar.
Over the years many well-known artists have appeared at the Pavilion Theatre including Ken Dodd; Cannon and Ball; Joe Brown, The Searchers; Jimmy Tarbuck; Paul Daniels; The Barron Knights; Marty Wilde; Vince Hill; Max Bygraves; Val Doonican;Raymond Froggatt.