At the time, Mika Noguchi, aged 29, established a small mail-order company specializing in importing American lingerie.

[citation needed] The name Peach John (ピーチ・ジョン Pīchi Jon) draws inspiration from the Japanese folktale hero Momotarō (桃太郎), with Momo (桃) translating to "peach", and Tarō (太郎) being a common masculine given name as common as John.

[3] Mika Noguchi desired a name beginning with the letter P as she found the pī (ピー) sound to be "cute".

Then on 10 January 2008, Wacoal bought Noguchi's remaining shares, giving Wacoal full control of Peach John Co., Ltd.[6] On occasion, Peach John has collaborated with Bandai on items to mark milestone anniversaries of anime/manga franchises:

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