Pear VC (prior name Pejman Mar) is a seed-stage venture firm based in Menlo Park, California.

[4][5] Pear VC was founded by Pejman Nozad and Mar Hershenson, and features both a venture investing arm and an accelerator launched in 2014.

[7][8] Nozad had served as a sports journalist, radio host, professional soccer player, and rug salesman before going into venture capital.

[21] On the 10th of March, 2023, CNBC reported that Pear VC had urged its portfolio companies to withdraw funds from Silicon Valley Bank before SVB had collapsed.

[22] Pear raised $423m for a seed venture fund in 2023, and had also invested in Guardant Health and Gusto at the two company's inceptions.