Peda (pronounced [ˈpeːɽa]) or Pera is an Indian sweet that originated in the city of Mathura, Uttar Pradesh, India.

[3] The sweet Doodh peda is mentioned in Sanskrit literature by different names like Dugdha Piṇḍaka and Kśīravațikă.

[4] Another Ayurvedic treatise Brhadyogatarangini describes Kśīravați sweet which is presently called doodh peda.

Thakur Ram Ratan Singh of Lucknow who migrated to Dharwad (in the present-day Karnataka) in the 1850s introduced pedas there.

[12] Pedas have a higher Shelf-life compared to few other milk-based sweets such as the rasgulla or the kalakand (last less than 2 days with refrigeration).

[14] In response to this challenge, techniques like vacuum and smart packing, adding anti-oxidants, and temperature control can increase the shelf-life of pedas.

To embrace a healthier, low-fat lifestyle, there are now new varieties of pedas available, including hazelnut and walnut flavored options.

[20] It is a dessert consumed on various occasions such as festivals like Ganesh Chaturthi, Diwali, Rakhsha Bandhan, baby arrivals or weddings.