After graduating, she worked as the London correspondent editor for Harper's Bazaar Korea, and then moved to Berlin, Germany.

She played the track in Korea for the first time at the 2016 Style Icon Awards opening show, featuring award-winning actor Yoo Ah-in in a visual art video.

[10][11] Gou made her recording debut in January 2016 on Radio Slave's Rekids label with The Art of War Part 1, featuring a remix from Galcher Lustwerk.

[17] In 2017, Gou embarked on her first North American tour and made her Boiler Room debut in New York City.

[19] She plays more than one hundred live gigs in a year and has performed alongside the likes of Moodymann, The Blessed Madonna and DJ Koze.

She has since played gigs as a part of worldwide festival lineups including Coachella, Glastonbury, Sonus in Croatia, Amsterdam's Dekmantel, London's Printworks, Ibiza, Amsterdam Dance Event, Primavera Sound in Portugal, Barcelona's Sónar, as well as Virgil Abloh's Off-White fashion show among others.

[35] She next released her seventh single "Nabi" in June 2021, featuring Oh Hyuk from Korean indie rock band Hyukoh,[36] followed by a tribute to her teenage years, "I Go", that she called "My own reimagination of the sounds I grew up loving.

"[37] In June 2023, Gou released "(It Goes Like) Nanana" through XL Recordings, featuring a sample from André Tanneberger's 1998 song "9 PM (Till I Come)".