However, a decade after Asgill's death and after the 1796 closure of his bank,[2] it became an ideal location for Pelican.

To adorn its building, Pelican added an allegorical sculptural group to the previously plain facade; the group was designed by Lady Diana Beauclerk and sculpted by John de Veere of the Coade Stone factory.

[3] To attract customers, the Pelican Insurance Company spent £375 annually on 1,500 railway posters.

[1] In 1901, Pelican possessed £1,296,331 in life funds, attracted some £300,000 in new sums assured and earned a total premium income of £121,779.

[5] The Phoenix archive collection includes nearly all the surviving company records, as well as papers of the Pelican Life Assurance Company, including the Pelican subsidiaries Star (ST), British Empire Mutual (BE) and Positive (PO).