Rudkin's husband Henry, a Wall Street broker, began taking loaves of bread with him to New York to be sold in specialty stores.

Under her management, Pepperidge Farm continued to expand into other products, including frozen pastry items and, later, the Goldfish snack cracker from Switzerland.

[4] The Pepperidge Farm logo is based on the Grist Mill in Sudbury, Massachusetts, which supplied the company with 48 tons of whole wheat flour monthly from 1952 to 1967.

[7] During the 1970s and 80s, the company used the slogan "Pepperidge Farm remembers" for a long-running television commercial campaign that leaned heavily upon nostalgia, particularly of life in the early decades of the 20th century.

In contrast, the Farmhouse line emphasizes commonplace cookies like chocolate chip and shortbread types that anyone could bake for themselves in an ordinary home kitchen.