Donald Percival "Percy" Savage (12 October 1926 – 12 August 2008) was an Australian fashion publicist, designer, artist, raconteur and bon viveur.

He was the son of Marjorie Hall, an accomplished musician, and Major Percival Savage, DSO, an engineer in the First Australian Imperial Force in the First World War, serving as an ANZAC in Gallipoli.

[1][2] Savage graduated in art history and began designing silk scarves for the fashion house Lanvin, Cristóbal Balenciaga, and his close friend, Christian Dior.

[2] In 1951, he became the fashion industry's first head of public relations when he took on the newly created role of 'chef de publicité' at Lanvin, a position he held for seven years.

Following his stint at Lanvin, Savage was head of public relations at Nina Ricci for six years until the fashion industry went into decline in the late 1960s.

[2] From 1969 until 1973, Savage worked closely with Vogue fashion editor Lady Clare Rendlesham to establish London's first YSL store in New Bond Street.

[1] He helped launch the careers of British fashion designers such as Zandra Rhodes, Bruce Oldfield, Katharine Hamnett and Wendy Dagworthy[3] as well as encouraging the 'maverick talents' of Vivienne Westwood and John Galliano".

In 1988-90 he lectured at the American College in London (now known as The Intercontinental University) in Fashion Show Production and was highly revered by his students and fellow faculty.

[1] It is said that on his travels to source fur for the House of Dior, he was presented with a pair of cheetahs by the Emperor of Ethiopia, Haile Selassie, which he took for walks in the Bois de Boulogne.