[3][4] The brand's main competitors are Pernod Ricard's Blenders Pride and United Spirits Limited's Royal Challenge.
It also held that "where the class of buyers is educated and rich, the test to be applied is different where the product would be purchased by the villagers, the illiterate and the poor".
[3] The judgement also stated that "the Trademark Registrar as well as the high court failed to apply the consumer's knowledge test to the issue and hence arrived at a wrong conclusion".
[14] Khoday's launched Peter Scot Black, a single malt whisky, in Karnataka, Goa, Punjab, Rajasthan, Chandigarh, Daman, and Silvassa in February 2019.
The company claims that consumers compared Peter Scot Black to single malt whiskies made by Glenfiddich and Glenmorangie during blind taste tests.