Peterson's Magazine

[1] In 1842, Charles Jacobs Peterson and George Rex Graham, partners in the Saturday Evening Post, agreed that a new women's journal to compete with Godey's Lady's Book would be a good venture.

Peterson launched Ladies' National Magazine as a cheaper alternative to Godey's ($2 per year instead of $3) in January 1842.

Ann S. Stephens was an early editor and substantial contributor to the periodical, and there was some attempt to portray her as running the show (for marketing purposes, perhaps), although Peterson was still in charge.

The name of the publication had some variation in its early years, but by 1848 was titled Peterson's Ladies' National Magazine, and the Peterson prefix would always remain.

[2][5] Samples of issues of Peterson's Magazine available online:

Cover of the 1881 volume of the magazine
1888 fashion plate in Peterson's