Petticoat was a British weekly magazine for young women which was published from 1966 until 1975, in London by Fleetway/IPC, printed in 40-page issues by Eric Bemrose in Long Lane, Liverpool.
The magazine offered fiction, popular culture, fashion news featuring labels like Biba, Mary Quant, Foale & Tuffin[3] and Bus Stop, and advice on love, sex, healthy eating, hair, and make-up, with plenty of full-colour photographs and Pop style monochrome line illustrations and typography.
[4] From the early seventies, Petticoat's "agony aunt"[5] was Claire Rayner, whose advice on masturbation and promiscuity caused controversy,[6] and who responded: "Just what is sex education?
I can tell you first what I think it is not — and I base these judgments on the letters I handle each year (upwards of 5,000 of them) from the adolescents who write to Petticoat magazine.
"[7]Other Petticoat contributors included Annie Nightingale, Maggie Goodman, Lynne Franks (supposedly the model for Edina, played by Jennifer Saunders, in the TV series Absolutely Fabulous),[8][9][10] Jane Ennis, Chris Ward (later editor of the Daily Express), Eve Pollard (who later edited the Sunday Mirror and the Sunday Express before launching Aura) and Janet Street-Porter[11][12] who was appointed editor in 1967 and who had close links to the designer Zandra Rhodes amongst others.